Why Using Traditional Media to Promote Your Online Business or Website Works

Press releases are short documents that are sent to news organizations to 
promote some kind of newsworthy event or development. They can be a 
good way to promote your website as long as the “hook” upon which your 
press release is built is genuinely newsworthy, and not just an 
advertisement.

The editors at newspapers, television and radio stations, and online 
newswires are always looking for content to fill their news hole. If you can 
create a professional-looking press release that newsworthy information, 
there is a good possibility that it can be picked up and it could result ina 
news story.

There are numerous only press release distribution sites that will send 
your press release to news organizations in your region or even nationally
or internationally. Most are paid, but some are free

Before you create your news release, make sure it is in the standard 
format for press releases. Editors look at hundreds each day, and if yours 
makes it difficult for them to glean the essential information quickly, it 
may be discarded without being read.

Also, be sure that what you are promoting is newsworthy and can serve as 
the starting point for a news story. Make sure to include contact 
information, such as your phone number, so they can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help 
wanted postings, and the like. But it is possible to promote your website 
using free classified ads if you know a few tricks.

Generally, websites offering free classified ads – such as Kenda.com or 
WebClassifieds.us –won’t let you post ads that promote a business or 
website unless you purchase a paid ad.

But if you write your classified ad so that it offers something of value for 
free, then you can usually get them published.

For example, let’s say you own website that promotes dog training 
courses. While you probably couldn’t get a free classified that blatantly 
tries to sell your products, you could post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get 
your free report at PuppyPartners.com.”

Then you simply create a short report or brief eBook, offer it on your 
webpage to people who give you their email address and not only will 
your free classified ad drive visitors to your site, but you can build a 
subscription list of potential customers that you can use to market other 
products in the future.

Free marketing sometimes requires taking some creative liberties.

Newsletters

Newsletters are short reports containing one or more article that are 
distributed according to a regular schedule, usually monthly, to a group 
of subscribers who have signed up to receive them because they are 
interested in the newsletter’s niche topic.

There are two ways to promote your website for free using newsletters: 
Including links to your website on somebody else’s newsletter or creating 
your own. The latter probably is the more valuable.

Most newsletter distributors will allow you to include a link to your web 
page in their newsletter for a fee. This is called a solo ad and if the 
newsletter is popular enough, it can be one of the best ways to quickly 
build a customer base.

If you can’t afford to buy a solo ad, some newsletter distributors may let 
you submit an article for inclusion in their newsletter in which you include 
a link to your website.

Offering a subscription to a free newsletter is a great way to build your 
email subscriber list, then creating and distributing a free newsletter of 
your very own.

Although this requires a larger time investment because you probably will 
have to create all the content on your own, the reward is that you can 
quickly build a list of dedicated and loyal subscribers.

These enthusiastic fans can then promote your website to their friends, 
family, members of their social networks, and other people who are 
interested in your subject niche.

If you’d like to have access to even more ways to promote your website, 
as well as a way to generate conversion-ready Internet marketing 
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