K.I.S.S. Success Tips
19Feb/180

Key Components to an Effective Content Marketing Strategy

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There’s more to your content marketing strategy than your content. You 
can create as much content as you want. But, it won’t get you anywhere 
without brand visibility, repeat traffic, social media marketing, and other 
factors.

There’s more to your content marketing strategy than your content. You 
can create as much content as you want. But, it won’t get you anywhere 
without brand visibility, repeat traffic, social media marketing, and other 
factors.

The following 5 key components will help ensure that you put your content 
to good use. When you spend time or money generating content, you 
don’t want it to be wasted. Pay attention to these 5 components:

  • Brand visibility
  • Website traffic
  • Calls to action
  • Multiple channels
  • Quality content

Brand Visibility

The first component is brand visibility. This includes awareness and 
familiarity. When customers see your content, they should be able to
immediately recognize it as coming from your website. The easiest way 
to achieve this is with branding.

Your content should include your branding. This means adding your logo, 
using the same color scheme that you use on your website, and making 
sure that your brand name is prominently displayed.

Website Traffic

You need traffic. Otherwise, how’s anyone going to find your content? 
So, the next key component of any content marketing strategy is 
website traffic. This includes referral traffic and repeat traffic.

Referral traffic lets you know that people are linking to your content or 
talking about it on social media. If you’re not getting any referral traffic, 
you need to incorporate social media marketing.

Share links to your content on social media. This should help get the 
ball rolling.

Calls to Action

Every piece of content that you create needs a call to action. It doesn’t 
matter if this call to action directs the visitor to a product page or to a 
lead magnet. The goal is to get them to move onto the next step.

The goal of your content is to get visitors move further along your sales 
funnel. If you’re targeting first-time visitors, you’ll want to capture their 
email address with a lead magnet. Additional content should offer more 
insight into the benefits of using your products or services.

Multiple Channels

Diversify your content marketing strategy. Use multiple marketing 
channels to deliver your content. At the base of the marketing strategy, 
you should use blogs on your website.

This will help you build backlinks and increase traffic to your site.

Additional marketing channels will help you attract a larger audience. 
Take advantage of video marketing, social media, and email as 
additional methods of delivering your content.

Quality Content

The final, and most important, component of content marketing is the 
content itself. If you want to run a successful content marketing campaign, 
the content needs to offer real value to your target market.

Don’t waste people’s time with content that doesn’t inform or educate.

Before creating content, you should decide on the topic. Every paragraph 
should contribute to this topic. Don’t stray from your initial message.

If you find that you’ve got more to say or that you begin to discuss 
additional topics, then save this extra information for future content.

Your content marketing strategy starts with brand visibility. When people 
see your video, a downloadable guide, a blog post, or any other content, 
they should immediately connect it with your brand. This builds 
recognition and awareness.

You also need to focus on website traffic and calls to action. Make sure 
that you use multiple marketing channels. Above all else, focus on the 
quality of your content.

Put these tips into action. Revitalize your content marketing strategy by
working on these 5 areas.


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as a way to generate conversion-ready Internet marketing prospects
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Hope this was useful and you that received value!

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Until next time...Live Long Long and Prosper!

Talk to you soon,

# 1 Coach

Stan Fuller
StanFullerCoaching.com

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10Feb/180

The Top Three Ways to Make Money with Your Email List

Growing Your Business...You do Want to Grow Don't You?....

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If you want your business to grow, one of the most important things 
you can do right now is to start building your email list.

Step 1: Get a Lead Capture Page

The first thing you need to build an email list is a lead capture page. 
You can get one free at LeadPages.net.

Once you have a lead capture page, you’ll need to write some copy 
on it.

If you are brand new, my advice to you is to model other good pages 
you've seen out there as a template for good messaging.

Step 2: Drive Traffic to Your Lead Capture Page

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Facebook Ads are the best way to drive traffic to your page. Facebook 
now has over 1 billion users. It’s the ultimate platform to find the best
prospects.

But as you get into learning about Facebook ads, it is VERY important 
to spend two or three hours making ads and applying what you just 
learned.

Step 3: Send Daily E-mails to Your List

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When people click on your ad, they get sent to your lead capture page, 
and usually about one-third of them will put in their email address.

So now it’s time to log in and start sending daily emails to your list. 
When you write emails, make sure to keep it interesting.

But more importantly, you need to make sure you’re promoting offers 
with your affiliate link. And when they buy, you get commissions!

If you’re ready to see your business to take off even faster, I have a 
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The system was designed for normal people (like you), gives you 
a coach, and teaches you how to get leads online.

The company behind this system builds the websites, fulfills the 
products, and sells your leads into higher priced programs that you 
continue getting commissions on – for life.

Click here for all the details.

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Live Long and Prosper!

Talk to you soon,

# 1 Coach

Stan Fuller
StanFullerCoaching.com

30Jan/180

Secrets to Draw Large Numbers of Visitors to Your Website

 

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Sex Sells

Why do you think Sports Illistrated have their swimsuit issue every year?

There’s no way around it: Sex sells. It’s simply the way we are hard-wired 
as humans. We are attracted to anything that turns us on or stimulates 
our sexual curiosity.

Obviously, this is something that successful marketers have known about 
since the beginning of time – or at least the beginning of advertising. If 
you want to attract more visitors to your pages, look for ways to ratchet 
up the sex appeal – even if your subject matter doesn’t ordinarily lend 
itself to being sexualized.

Sexy images are also always a huge draw, especially when they are used 
tastefully. Consider what your core audience wants, then give it to them.

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 Mimic the Most Popular Sites in Your Niche

With Internet marketing, there’s usually no reason to reinvent the wheel. 
Conduct a little research to determine what the most successful marketers 
in your niche are doing, then steal their best ideas and make them your 
own.

Obviously, you don’t want to plagiarize or do anything unethical. But you 
can discover the most successful themes and topics and put your own spin 
on them in order to capture more visitors. Observe market forces to 
recognize what the public wants, then provide them with it.

 

One of the biggest benefits of the Internet is its global scale and universal 
timeliness. Whatever niche you are working in, there are certain to be 
hundreds – if not thousands – of other people competing for the same 
audience you are targeting.

By giving your visitors content that you would find interesting, focusing on 
hot button issues that fans of your niche have strong opinions about, 
injecting sex appeal whenever and wherever possible, and stealing the 
best ideas from the most successful marketers in your niche, you can 
choose topics that draw more visitors to your website.

To learn more techniques like these for improving the profitability of your 
business, check out our lead generation system by clicking on this link 
now.

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Live Long and Prosper!

# 1 Coach

Stan Fuller
StanFullerCoaching.com

29Jan/180

2 Powerful Ways to Attract New Website Visitors Today

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If You Don’t Have Sales, You Don’t Have a Real Business.

Right now, people have more unrestricted access to information, entertainment and other content than in any other time in history. While that is great for people looking to be informed, educated or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience.

That’s because there’s simply more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages isn’t interesting, cutting edge and exciting, you are going to have a difficult time getting people to visit or stay on your pages once they land there.

1. Would You Be Interested In Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you would be interested in your pages if you were an outside visitor looking for content within your niche.
Why would you be drawn to your web pages? What are you offering your visitors that they can’t get anywhere else? How are you communicating to your core audience that the content you offer is unique, entertaining and engaging?
Think about these questions and then identify the areas where you are failing to live up to your own standards. Those are the areas you should then focus on repairing.

2. Be Controversial … But Not TOO Controversial!

If you want to attract eyeballs, you need to have something to say. Choose topics within your niche that are “hot button” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Yet you should temper your words so that you don’t go too far, otherwise you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience and knowledge, but avoid giving the impression that you are close-minded or fanatical.

Visitors to your pages want to feel as if they are engaging in a conversation, not listening to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.

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If you are a beginner in the online marketing business, the number one most important 
skill to develop is salesmanship…

And if you want to start making sales even faster, I have a Special Opportunity for you today… The Pre-Built Online Marketing System That Makes Sales for You...

Live Long and Prosper!

# 1 Coach
Stan Fuller
JustDoIt.Comittex.com

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