6 Ways to Optimize Your Website for Mobile Users

If You Don’t Have Sales, You Don’t Have a Real Business.

Today’s marketplace is becoming more and more mobile, as stats 
suggest that nearly fifty percent of commerce is completed via a mobile 
device.

What does that mean for you and your business? It’s time to optimize 
your website and make it mobile friendly.
The key term you need to remember is mobile. Mobile visitors are looking
for a streamlined version of your site.

They do not want to see a lot of useless information like staff bios and 
mission statements. Their goal is to get in, get the information they need, 
and get out.

Here are a few things to consider when designing your website for mobile 
devices.

1. Keep it Simple

Simplify your sight. Then simplify it again. Then again. Your goal here is 
to strip out as much useless information as possible. Put yourself in the 
shoes of your target customer. What are they looking to accomplish?

You only have so much real estate to work with, so it’s essential that you 
provide visitors the information they want as concisely as possible.

Drive the sales process by keeping your mobile site succinct and 
straightforward.

2. Branding

Optimizing your site for mobile web pages doesn’t mean it ceases to be
your site. Find clever ways to incorporate your branding into your mobile 
site.

Remember, this is still a brand touchpoint, so you want to be sure to 
promote and reflect your brand.

Use similar themes and colors across your platforms to provide a 
consistent experience for your customers. You want them to have 
a similar experience on the mobile site, as they would have on your 
standard site.

3.  Avoid Text Entry

While there is some business that will not be able to get away from this 
no matter how much they try, you’ll want your site to avoid requiring 
customers to enter data. Instead, try using checklists, dropdowns, or 
pre-populated menus.

4. Scroll on Through

Try to avoid implementing ‘pinch and zoom’ sites, as most users become 
frustrated with the experience this provides. Instead, focus on offering a 
smooth and pleasant scrolling experience, with a standard menu, and 
plenty of space between buttons.

When creating your mobile site, keep in mind that visitors will be using 
their fingers, instead of a mouse pointer.

5. Scale it Down

You’ve dedicated days and weeks to create an impeccable experience 
for your users on your standard website. The UI is beautiful, and the site
is flawless. The only problem is that it doesn’t scale to mobile.

Remember that people will view your site on smaller screens, and since 
most users will see it on a smartphone, both landscape and portrait mode
are important.

With nearly five hundred different screen sizes, you’ll want to come up 
with a mobile-optimized landing page.

6. Easy Interaction

This one we touched on briefly, but it should go without saying that your 
users want to be able to interact with your mobile site without a lot of 
hassle. With that in mind, consider some of the actions that can make for 
an better mobile experience..

You can include links to things like Facebook, Twitter, Instagram, maps,
email, LinkedIn, and a multitude of other areas. Make it easy for your 
customers to find and connect with you.

Remember that you want to provide a seamless, simple, easy to use 
experience for your customers. Make sure your page is optimized for 
web usage and does not lead users to a blank loading page or an 
inconsistent site.

Develop a mobile strategy, put it into place and optimize your website for 
mobile users. DFY’s lead generation system can help

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Live Long and Prosper!

Talk Soon,

Stan Fuller
StanFullerCoaching.com