Stan's GDI WordPress Blog

26Feb/180

4 Tips for Getting the Most from Your Email Marketing

There are a lot of critics who say email marketing isn’t as effective as it
once was because more people are using mobile devices and texting
to communicate with each other.Young people today text and tweet rather than read emails, so a lot of
younger customers don’t even have email accounts, only smart phones
and social media.

While there’s no question that social media, texting, and other
communications platforms are more popular than email, the principles
of email marketing can be applied to practically any format.

So, even if email isn’t as popular as it once was, these same strategies can
help you connect with customers via Google+, Facebook, Twitter, and even
mobile marketing.

Here are some universal email marketing tips that will help you build your subscription list with plenty of loyal, enthusiastic customers:

1. There’s More to Life than Opt-In Forms

While the opt-in form is one of the best ways to capture contact
information, it’s not the only way. If you already own your own business,
you probably already have a loyal customer base. Why not give them an
incentive to give you their email address by offering special offers,
discounts, or rewards?

You also can invite your social media contacts to join your list and invite
them to recommend you to their social media contacts as well.

Another option is to promote your list in forums and chat rooms, or post
articles or blogs related to your niche subject and include a link back to
your opt-in form in the “About the Author” box.

If you offer your customers something they find valuable to be a part of
your subscription list, then you can grow your list very quickly.

2. Keep On Testing

A/B testing, also known as split testing, is when you send out two versions
of the same email with one slight variation to see which one converts
better. For example, you could send the same email with two different
headlines.

Or, you could change the Call to Action slightly and record which one gives
you with the best responses. From that point on, you can incorporate the
successful version in future emails and achieve better results.

3. Marketing Only to People Who Want Your Products

It doesn’t do you any good to market to people who aren’t interested in
your products. One way to weed out those who aren’t interested is to use
a double opt-in to make certain that only people who really want to be on
your list are added.

A double opt-in is when you send a second email to somebody who signs
up for your list to confirm their subscription. It eliminates people who
don’t really want to be on your list (and it also helps avoid spam
complaints later).

You can also send another email at some point in the future – such as in
six or nine months – asking your list members to confirm that they want
to continue to receive emails from you.

4. You Can’t Afford to Ignore Social Media

Cross promoting your website on social media platforms like Twitter,
Facebook, and Instagram increases your chances of connecting with your customers.

You can invite people on your subscription list to “Like” your Facebook Fan
Page, follow you on Twitter, and add you to their Google+ Circles, for
example.

This gives you the opportunity to exponentially increase your potential p
oints of contact with your prospective customers.

Check out our lead generation system by clicking on this link now to learn
more about improving the profitability of your business.

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Until next time...Live Long Long and Prosper!

Talk to you soon,

Stan Fuller
CommitexEnterprises.com

8Feb/180

Building Trust with Social Media

One thing that stands out today in the social media world we live in is that
it’s important to develop a sense of trust with your followers.

This is especially true for small and medium sized businesses, since the
amount of trust between business and follower will only serve to build
customer loyalty.

Trust is essential to building your brand, and even the best marketers in
the world won’t be able to sell a product without first establishing trust
with their customer base. They must create stories that offer a connection
with their consumers.

But how do you go about building that trust?

Use Your Content

Using content is the most reliable method you have for developing trust
with followers. Create insightful, meaningful content that will provoke
emotion and establish a connect with your consumers.

Transparency

Followers want to see that you are a real, live person, not a faceless brand
with which they’re doing business.

They want to see your thoughts and your suggestions and learn more
about you as a person.

Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your
consumer base. Show them the real you, and how you arrived at your
current destination.

Pictures

Pictures are powerful. Consider the previous point and be sure to post
pictures of your daily life. Followers want to see the real, unfiltered life
you live.

Share your daily routine with your consumers, on a regular basis so that
they know who you are and what you’re doing.

Mind Your Manners

Being polite and courteous go a long way. Even though we may not give
these words a second thought, the person we offer them to will remember
them.

When someone shares your post, make sure you thank them. If you need
something from someone, make sure you ask them with a please.

Accept Criticism

The harsh reality is that you and your business are going to be criticized.
It comes with the territory of being truthful. Respond positively to critique.

Allow it to be an opportunity for learning and growth. Don’t be afraid to
stand up for what you believe, but have an open mind that you might be
in the wrong. Followers will notice how you respond.

Have Fun

This is social media after all, isn’t it? You’re connect with thousands (if not
more) of people from around the world in an instant, something never
before possible in the history of our species.

We have information about anything available at our fingertips. Enjoy what
you’re doing. Have fun with it!

Be Adventurous

Don’t be afraid to try something new or unique when it comes to your
social media accounts. It may not work, but followers will see that you’re
willing to take a chance on something innovative.

Sure you might fall flat on your face, but there’s also the possibility that
you’ll succeed.

Be Responsive and Respectful

Responding to comments on posts isn’t always the easiest thing to do.
Some people simply want to watch the world burn. Be respectful to
everyone.

Sometimes it’s not the easiest thing to do, but it is the right thing. And as
mentioned previously, followers and customers will see how you react,
and the correct response now may lead to additional business in the
future.

Trust is something you earn, not something that’s given. Your followers
put their trust in you because they see the real you and the way you
handle everyday life.

Use the trust and loyalty others have in you to develop relationships and
provide your customers a great experience.

For more information, you can check out DFY’s lead generation system

Thanks for the visit, please like, comment and share...

Live Long and Prosper!

Talk Soon,

Stan Fuller
StanFullerCoaching.com

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