How to Create Winning Online Business Headlines

If you want to get people reading your articles and emails, the first thing 
you need to do is come up with a good attention-grabbing headline. 
It should pop right out at them, make them think, and get them to click 
through to read the rest.

There is a bit of an art to this and perfecting it will supercharge your 
marketing efforts and your Online business. Here are some tips…

The Boring Headline 

Most headlines are boring. People simply don’t focus enough creative 
energy on their headlines and this is a huge problem. While a headline 
may seem trivial, it’s as important as the title to a movie or book.

Without an interesting headline, no one is going to want to read the rest 
of the information.

While “How to” and “What to Avoid When” are popular types of headlines, 
they really do very little to stand out from the crowd.

The worst type of headline is obscure and doesn’t tell the reader anything 
about what they’ll find within. One-word titles are also another common 
offender.

Pro Tip: Try googling “article title generator” and you’ll find a few useful 
tools for creating headlines and article titles that grab people’s attention.

The Art of the Interesting Headline

If you want your article or email to really grab someone’s attention, 
then it needs to be a little different. With enough practice, you can 
learn to create headlines that are so magnetically attractive people 
won’t be able to ignore them.

One of the most useful techniques is creating controversy. As humans, 
we have an inherent need to read about, understand, and sometimes 
participate in controversy.

Think about any controversial news story. You’d be hard pressed to find 
someone that didn’t have an opinion on it. You can harness this power 
for marketing your own Online business.

Scams, Lies, and Traffic 

You can easily create a bit of controversy by titling your articles and 
emails correctly. The content found within can be rather straight 
forward because the headline will do most of the work.

If, for example, you’re going to write an article which details 3 great 
suggestions for blog posts, don’t title it “Three Great Blog Ideas”.

Try something a little more exciting. “Content Marketing is a Scam” 
can be a great idea. The article itself will go on to explain how most 
people handle content marketing incorrectly but the title makes people 
want to click.

“The Myth of Blog Traffic” could also be a good example. The article 
would be exactly the same, simply detailing a few suggestions for blog 
posts, but the title is much more alluring.

Putting it to Use 

It might take a bit of time for you to really get the hang of creating titles 
like these. Professional writers spend years developing the skills needed 
to get people to click trough and read an article.

Practice makes perfect, however, and when you begin incorporating this
strategy into your content marketing for your Online business, you’ll
begin to see a change right away.  

Click here to get all of this done for you today!

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Until next time...Live Long and Prosper!

Stan Fuller
StanFullerCoaching.com