Engage Your Customers and Generate Quality Traffic

The traditional view of advertising is a bit of a one-way street. You 
create a marketing strategy that is designed to deliver a particular 
message to your target audience.

This can be used to tell customers how your product is better than 
others, how it’s more affordable, or how it’s different than anything 
they’ve seen before.

The problem with all of this is not what it does, but how it does it. The 
internet has changed society in countless ways. One of the most relevant 
to marketing is that people now expect some sort of interaction. Your 
audience wants to do more than just read something, they want to discuss 
it…with you, even!

Learning to market in a way that engages your audience will increase the
effectiveness of everything you do.  Let’s take a look at a few common
engagement strategies and how they benefit marketers by helping to
generate quality traffic.

Discussions

Nearly every website will have a comments section. Visitors stop by to 
read an article and then stick around to discuss it. The same is true on 
social media sites such as Facebook. This sort of engagement is so 
popular, in fact, that websites such as Reddit are designed to do nothing 
else but hot these kinds of discussions.

Encouraging discussion benefits marketers by creating buzz. Something 
that gets talked about is something that gets a lot of attention—and 
people remember it. Since people love sharing their opinions, this is a 
great way to engage your audience.

Sharing

Sharing is another way that marketing can engage an audience. When 
you post something of real value—be it an article, video, or podcast—
people will often want to share it. Modern websites make it easy to click a 
button and share the information across a variety of different platforms.

This is wonderful for marketers because it gets other people to spread the
word.  Advertising space is generally a bit expensive, but this is some of
the best free promotion around and will surely generate quality traffic.
Make sure all of your best material is easy to share.

 

Contests

Contests have long been a useful marketing tools but the rise of the 
internet has made them more powerful than ever. Old contests had 
applicants sending something in and it stopped there. Web-based 
contests can elicit far more interaction which can result in greater market 
engagement.

These are great for marketers because they can create a large commotion 
while only needing to offer one main prize. This prize can be a high-value 
item and the desire to win it will instill a desire to own it in all the contest 
applicants. Those who don’t win will be more likely to spend money to 
achieve the same satisfaction.

How to do it

Engaging your audience is an art form. It requires a bit of skill and 
experience. The best way to figure out what to do is to research effective 
and engaging campaigns created by other people. Take note of what they 
did correctly. Try to determine the key factors that made the campaign so 
successful.

Then try it yourself! Over time, you’ll see how well it works, make 
changes, and tweak and test it until you’re making money consistently.

This does, of course, take a lot of time and there is no guarantee you will 
implement the ideas correctly. Since the whole purpose of engagement 
is building a list of qualified leads, you can skip over all this work by taking 
advantage of my traffic-generation team that will get qualified leads for 
you.

For more details on how to enroll in our Done-For-You Marketing
System Go here Now!