Key Components to an Effective Content Marketing Strategy

There’s more to your content marketing strategy than your content. You 
can create as much content as you want. But, it won’t get you anywhere 
without brand visibility, repeat traffic, social media marketing, and other 
factors.

There’s more to your content marketing strategy than your content. You 
can create as much content as you want. But, it won’t get you anywhere 
without brand visibility, repeat traffic, social media marketing, and other 
factors.

The following 5 key components will help ensure that you put your content 
to good use. When you spend time or money generating content, you 
don’t want it to be wasted. Pay attention to these 5 components:

• Brand visibility
• Website traffic
• Calls to action
• Multiple channels
• Quality content

Brand Visibility

The first component is brand visibility. This includes awareness and 
familiarity. When customers see your content, they should be able to
immediately recognize it as coming from your website. The easiest way 
to achieve this is with branding.

Your content should include your branding. This means adding your logo, 
using the same color scheme that you use on your website, and making 
sure that your brand name is prominently displayed.

Website Traffic

You need traffic. Otherwise, how’s anyone going to find your content? 
So, the next key component of any content marketing strategy is 
website traffic. This includes referral traffic and repeat traffic.

Referral traffic lets you know that people are linking to your content or 
talking about it on social media. If you’re not getting any referral traffic, 
you need to incorporate social media marketing.

Share links to your content on social media. This should help get the 
ball rolling.

Calls to Action

Every piece of content that you create needs a call to action. It doesn’t 
matter if this call to action directs the visitor to a product page or to a 
lead magnet. The goal is to get them to move onto the next step.

The goal of your content is to get visitors move further along your sales 
funnel. If you’re targeting first-time visitors, you’ll want to capture their 
email address with a lead magnet. Additional content should offer more 
insight into the benefits of using your products or services.

Multiple Channels

Diversify your content marketing strategy. Use multiple marketing 
channels to deliver your content. At the base of the marketing strategy, 
you should use blogs on your website.

This will help you build backlinks and increase traffic to your site.

Additional marketing channels will help you attract a larger audience. 
Take advantage of video marketing, social media, and email as 
additional methods of delivering your content.

Quality Content

The final, and most important, component of content marketing is the 
content itself. If you want to run a successful content marketing campaign, 
the content needs to offer real value to your target market.

Don’t waste people’s time with content that doesn’t inform or educate.

Before creating content, you should decide on the topic. Every paragraph 
should contribute to this topic. Don’t stray from your initial message.

If you find that you’ve got more to say or that you begin to discuss 
additional topics, then save this extra information for future content.

Your content marketing strategy starts with brand visibility. When people 
see your video, a downloadable guide, a blog post, or any other content, 
they should immediately connect it with your brand. This builds 
recognition and awareness.

You also need to focus on website traffic and calls to action. Make sure 
that you use multiple marketing channels. Above all else, focus on the 
quality of your content.

Put these tips into action. Revitalize your content marketing strategy by
working on these 5 areas.

If you’d like to have access to even more powerful marketing tips, as well
as a way to generate conversion-ready Internet marketing prospects
each month, click here to learn about my done-for-you system.

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Stan Fuller
StanFullerCoaching.com