Businesses thrive on marketing regardless of their size. The more money
you can dedicate to your marketing efforts, the more customers you’ll be
able to reach. While huge companies may have million-dollar marketing
budgets, you can still follow their lead without spending quite as much.
Every major marketing campaign has a few important elements. Large
companies may spend a lot to incorporate them into their marketing, but
you can do the same thing with a much smaller budget.
The reason for this is that the power of these elements aren’t tied to the
amount spent on them. The following are a few of the most useful.
Branding
Every major business spends a significant amount of money on their
branding. The brand is what builds equity, it’s what people associate with
the promises made in the marketing. Apple, Microsoft, and Verizon are all
easily recognizable brands that play a major part in the company’s
marketing.
Your business may be no bigger than a simple website, but that doesn’t
mean it shouldn’t have a brand. A good brand helps people identify with
your business and what it does. The more recognizable your brand is, the
easier your marketing becomes. Pick something catchy and relevant,
create a logo, and include it in all your marketing material.
Packaging
Everyone knows you’ve bought something from Tiffany’s, because it
comes in a distinctive blue box. Apple products come in futuristic white
boxes. Verizon products tend to come in black packages. Every company
has a distinctive look to their packaging and this generally carries over to
their retail locations as well as promotional materials.
You’ll get more out of your marketing efforts if you keep a cohesive and
consistent design for everything you do. Your website should match your
book covers, which should match the banner ads, which should also match
your business cards. When everything has a distinctive look, people will
have no trouble recognizing you.
Personalization
Plenty of major businesses have relied on a mascot or spokesperson of
some sort. Geico has their gecko, McDonald’s has Ronald, and MetLife has
Snoopy. This works because it helps personalize an otherwise complex
and abstract corporation. People won’t typically identify with an insurance
company but they respond well to a computer-animated lizard.
The cheapest way to do this is to become your own spokesperson. Make
sure people identify you with your brand and business. When you show
up in a video or on a podcast, they will instantly know who you are, what
you do, and what you stand for. This is one of the main goals of
marketing, so you can see how valuable it can be.
None of this takes very much money. It will, of course, require a small
investment in research and design, but the return is incalculable and will
continue to pay off for years to come. If you really want to market like a
pro then you’ll want access to my professional marketing team that will
have you earning thousands of dollars. Find out more by clicking here
now!
Thanks for the visit, please like, comment and share…
Until next time…Live Long and Prosper!
Talk soon,
Stan Fuller
StanFullerCoaching.com
