If you want to get people reading your articles and emails, the first thing
you need to do is come up with a good attention-grabbing headline.
It should pop right out at them, make them think, and get them to click
through to read the rest.
There is a bit of an art to this and perfecting it will supercharge your
marketing efforts and your Online business. Here are some tips…
The Boring Headline
Most headlines are boring. People simply don’t focus enough creative
energy on their headlines and this is a huge problem. While a headline
may seem trivial, it’s as important as the title to a movie or book.
Without an interesting headline, no one is going to want to read the rest
of the information.
While “How to” and “What to Avoid When” are popular types of headlines,
they really do very little to stand out from the crowd.
The worst type of headline is obscure and doesn’t tell the reader anything
about what they’ll find within. One-word titles are also another common
Pro Tip: Try googling “article title generator” and you’ll find a few useful
tools for creating headlines and article titles that grab people’s attention.
The Art of the Interesting Headline
If you want your article or email to really grab someone’s attention,
then it needs to be a little different. With enough practice, you can
learn to create headlines that are so magnetically attractive people
won’t be able to ignore them.
One of the most useful techniques is creating controversy. As humans,
we have an inherent need to read about, understand, and sometimes
participate in controversy.
Think about any controversial news story. You’d be hard pressed to find
someone that didn’t have an opinion on it. You can harness this power
for marketing your own Online business.
Scams, Lies, and Traffic
You can easily create a bit of controversy by titling your articles and
emails correctly. The content found within can be rather straight
forward because the headline will do most of the work.
If, for example, you’re going to write an article which details 3 great
suggestions for blog posts, don’t title it “Three Great Blog Ideas”.
Try something a little more exciting. “Content Marketing is a Scam”
can be a great idea. The article itself will go on to explain how most
people handle content marketing incorrectly but the title makes people
want to click.
“The Myth of Blog Traffic” could also be a good example. The article
would be exactly the same, simply detailing a few suggestions for blog
posts, but the title is much more alluring.
Putting it to Use
It might take a bit of time for you to really get the hang of creating titles
like these. Professional writers spend years developing the skills needed
to get people to click trough and read an article.
Practice makes perfect, however, and when you begin incorporating this
strategy into your content marketing for your Online business, you’ll
begin to see a change right away.
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Until next time…Live Long and Prosper!