Sometimes we tend to overthink our sales presentation. Often the best
solution is the simplest.
- 60% of small business entrepreneurs who start an online business
don’t put their phone number of their home page
- 75% don’t have an email address or a link on the front page of their
- 66% fail to put a contact form on their website so visitors can ask
questions, leave comments or request more information
If your online business website doesn’t offer the simplest things your
visitors are looking for, then of course it’s going to fail.
A Real World Example
One simple tweak – putting their phone number in the top right corner of
their homepage with the message “Call Us” – and their calls increased
54%, their social media referrals increased 44% and their conversions
Including things like your phone number, email address, contact
information, and other trust-building elements are some of the simplest
and most effective ways to create a personal connection with your page
Four Things Your Online Business Website Must Have
Look at your current website. Does it contain these four ways to improve
conversions with content?:
- Your business’ phone number, email address and/or contact
- A way for visitors to ask questions, leave comments or otherwise
interact with your business
- Easy ways for visitors to give your business social approval signals
such as Facebook “Likes”, Google+ +1’s or other ways to recommend
you to their social media contacts
- Testimonials, awards, security logos, privacy policies and other
content that provides social proof that your business is trustworthy
More Conversions, More Customers, More Money
You can have the optimal layout, a laser-focused CTA, appealing
images that grab the visitor’s attention and hold onto it, and remember
to include the simple things that many small online business websites
But you can still fail to consistently convert visitors into customers if your
online business site’s readability is not great.
Fortunately, improving readability is one of the easiest fixes:
- Use large font sizes – The larger the font size, the easier it will be
for visitors to read, especially if they are viewing your web page
on a laptop, tablet or mobile device.Text should be in at least 14
to 16 point, or even larger if you have the space.
- Consider line height – The space between lines of text is important.
If it’s too cramped, it’s going to be difficult to read. Set your line
height at 24 point.
- Contrast – The contrast between your text and the background can
determine whether your copy is easy to read or next to impossible to
see. Black on white is the starkest contrast. If you are using a
colored background, be sure to choose a color for your text that
provides easy visual contrast.
- Narrow Lines – Narrow columns are easier to read that wide
swaths of copy.
- Break Up Copy with Sub Headlines – When viewers see large
blocks of copy on your page, they find it exhausting and generally
won’t read it.
- Bullet Points – Why use a dozen words when two will do? Bullet
points give the key information to your visitors as effectively as
Every element of your web page is important and plays a key role in the
success of your online business. While landing on the Google front page
is a great accomplishment, it’s not enough to keep your business thriving
Incorporating these techniques will help you convert your visitors into
customers so you can make more sales, more revenues, and higher
If you’d like to have access to even more ways to increase your
conversions, as well as a way to generate conversion-ready Online
business prospects each month, click here to learn about my
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Until next time…Live Long and Prosper!