The traditional view of advertising is a bit of a one-way street. You
create a marketing strategy that is designed to deliver a particular
message to your target audience.
This can be used to tell customers how your product is better than
others, how it’s more affordable, or how it’s different than anything
they’ve seen before.
The problem with all of this is not what it does, but how it does it. The
internet has changed society in countless ways. One of the most relevant
to marketing is that people now expect some sort of interaction. Your
audience wants to do more than just read something, they want to discuss
it…with you, even!
Learning to market in a way that engages your audience will increase the
effectiveness of everything you do. Let’s take a look at a few common
engagement strategies and how they benefit marketers by helping to
generate quality traffic.
Nearly every website will have a comments section. Visitors stop by to
read an article and then stick around to discuss it. The same is true on
social media sites such as Facebook. This sort of engagement is so
popular, in fact, that websites such as Reddit are designed to do nothing
else but hot these kinds of discussions.
Encouraging discussion benefits marketers by creating buzz. Something
that gets talked about is something that gets a lot of attention—and
people remember it. Since people love sharing their opinions, this is a
great way to engage your audience.
Sharing is another way that marketing can engage an audience. When
you post something of real value—be it an article, video, or podcast—
people will often want to share it. Modern websites make it easy to click a
button and share the information across a variety of different platforms.
This is wonderful for marketers because it gets other people to spread the
word. Advertising space is generally a bit expensive, but this is some of
the best free promotion around and will surely generate quality traffic.
Make sure all of your best material is easy to share.
Contests have long been a useful marketing tools but the rise of the
internet has made them more powerful than ever. Old contests had
applicants sending something in and it stopped there. Web-based
contests can elicit far more interaction which can result in greater market
These are great for marketers because they can create a large commotion
while only needing to offer one main prize. This prize can be a high-value
item and the desire to win it will instill a desire to own it in all the contest
applicants. Those who don’t win will be more likely to spend money to
achieve the same satisfaction.
How to do it
Engaging your audience is an art form. It requires a bit of skill and
experience. The best way to figure out what to do is to research effective
and engaging campaigns created by other people. Take note of what they
did correctly. Try to determine the key factors that made the campaign so
Then try it yourself! Over time, you’ll see how well it works, make
changes, and tweak and test it until you’re making money consistently.
This does, of course, take a lot of time and there is no guarantee you will
implement the ideas correctly. Since the whole purpose of engagement
is building a list of qualified leads, you can skip over all this work by taking
advantage of my traffic-generation team that will get qualified leads for
Hope this helped and that you received enormous value!
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Until next time…Live Long and Prosper!