In case you aren’t sure what Periscope is, it’s a live streaming video app
that was purchased by Twitter in 2015.
The allure of Periscope is that it allows you to ‘Go Live’ from anywhere,
at any time, while anyone in the world can watch you via your mobile
There are over ten million users on the platform today, so needless to say
if you’re not using it, you’re missing out on some markets that might be of
use to your business.
If you can conceive of any way your company can put Periscope to use,
you should do so. Today.
So why does your small business need to be on Periscope? Let’s take a
look at a few reasons.
Or lack thereof. The market for Periscope isn’t as saturated as other social
media behemoths like Facebook, Twitter or Instagram. It’s still in its
growing phase, and hopping on board now would go a long way toward
getting in ahead of the game.
Many large businesses have yet to make this technology a part of their
marketing strategy, leaving plenty of opportunities for small companies
to jump in and fill the gaps.
A new social media platform means a new follower base. Those that follow
you and your business on other social media sites are not necessarily the
same ones that are going to follow you on Periscope.
The Periscope market offers a whole new list of bloggers, small business
owners, and marketers that weren’t available before joining Periscope.
Connecting with this group of followers provides the opportunity to move
them over to your other social media platforms as well.
Engage in Real-Time
When it comes to engaging and responding to customers, nothing beats
being able to see and react immediately via a live stream. Facebook and
Twitter response times are nice, but customers will appreciate the
immediacy and personal connection the Periscope provides.
Today’s society seeks instant gratification – we want it now – otherwise,
users will move on and find what they want somewhere else. Periscope
allows for real-time engagement and gives followers actively involved in
the feed the answers they are seeking in the moment.
Showcase Your Business
Periscope provides an opportunity to show off your business and show
followers what happens behind the scenes. Customers want authenticity,
and what is more authentic than looking directly at your followers as you
speak to them live?
You are no longer a faceless brand or company; people get to talk and
interact with you, which drives the personal connect aspect of brand
loyalty. Natural and organic conversation leads to followers knowing,
liking, and trusting you, which leads to future decisions made in your
Since Periscope is relatively new to the social media marketplace,
businesses are still learning how to use the platform to interact with
The opportunities are limitless, but most commonly companies will
offer live tutorials, product releases, special promotions, or live shows.
Use your business to come up with new and creative ways to promote
Communicating in real-time with followers offers the opportunity to have a
more meaningful and involved discussion with someone. It can be fun to
fully engage with those that are invested in your company and learn more
about one another.
Consider for a moment what Periscope is offering. Through what other
method can you pick up your phone, point it at yourself and begin
communicating immediately with people from all over the world?
If you’re able to do a good enough job of interacting and engaging with
your followers, they might just buy what you have to sell.
Check out DFY’s lead generation system for more information.
Hope this was useful and you that received value
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Until next time…Live Long Long and Prosper!
Talk to you soon,