If you already have a list of subscribers who are passionate about your
niche, it’s time to set up a series of emails that you program your
autoresponder to send out according to a pre-set schedule. This is known
as an “email swipe”.
There’s no limit to the number of emails you can send out. Your
subscribers keep getting them until they unsubscribe from your list. As
long as your emails provide something your customers want, they will
continue to keep opening them.
What Emails Should Do
The emails you send out should serve one of two purposes:
- Reinforce your subscriber’s loyalty by giving them something of high
value for free - Promote a particular product or service
Effective email swipes contain both types of emails. If you send out emails
that just promote products and services, your subscribers aren’t going to
get a lot of value from your emails and they will be more likely to
unsubscribe.
Instead, alternate these promotional emails with ones that provide free
high-value content that they can actually use in their everyday lives. Your
subscribers then will be more likely to open your emails and to purchasing
the products or services you promote when you send promotional emails.
Keep in mind that once the person on your email list makes the choice to
delete your email without reading it the first time, it’s going to be harder
and harder for you to get them to open any subsequent emails that you
send.
That’s why it is critically important that you keep your emails interesting
enough and provide enough value so that the people on your list will have
no choice but to open your emails every time you send them.
What Kind of Content to Include
Free high-value emails should contain either original content that you
have created yourself or content you have purchased or commissioned
from freelancers, PLR or some other source. Your emails can even
simply contain links to informative content your subscribers will find
useful.
By the way, this strategy works the same when marketing in other
platforms as well, not just email. You can provide high value content and
keep people looking forward to your next submission on places such as
Facebook, Twitter, Instagram, Tumblr and many other formats.
The principle is the same.
Consider your emails swipes as a newsletter that you send your
subscribers. A newsletter contains interesting and helpful articles about
topics that interesting. If your content is high quality and your subscribers
enjoy it, they are going to be more open to buying the products and
services you promote in your newsletter.
How Often Should You Send Emails?
While there is no agreed-upon schedule for free content and promotional
emails, use a 3:1 proportion. For every promotional email you send out,
send out three that provide free high value content designed to build
loyalty with your subscribers.
Promotional emails should have a structure similar to a sales letter. Have a
clear Call to Action (CTA) that says exactly you want your reader to do:
Buy a product, subscribe to a newsletter, invest in your company, etc.
Promotional emails need to have a link where your subscribers can click on
to buy the products or services you are promoting.
Content of Promotional Emails
The content you promote in your promotional emails can be either original
or something you commissioned another person to create for you. You also
can promote affiliate products, which are products sold by somebody else
but promoted by you. When a subscriber clicks through and buys one of
these affiliate products, you get paid a commission.
Affiliate products are popular among email marketers because they don’t
require you to purchase anything up front or worry about delivering the
product to the buyer. All you do is promote the product and when a sale is
made, you get paid.
For more information about increasing your sales per email opt-in, check
out our lead generation system by clicking on this link now.
Hope this was useful and that you received enormous value!
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Until next time…Live Long and Prosper!
