“Getting customers to click through your web page isn’t the everything …
it’s the only thing!”The purpose of the click through page is to drive visitors to the next step
in your sales funnel. As such, it needs to include at least these seven
A Clear CTA Button
One of the biggest mistakes many marketers make is making it too
difficult for page visitors to act on their CTA.
Use big, bold buttons that are in a prominent position on the page so that
it’s easy for customers to do what you want them to do.
A Compelling Headline
The headline you use should include your keywords and closely match the
title tag of your page in the HTML. If not, customers are more likely to
click off your page without clicking through. Your customers want to see
consistency when scanning your page.
Your headline usually will appear in the search results. So it should do
everything it can to push visitors to taking the next step by clicking
through to where you want them to go.
Use Short Paragraphs or Bullet Points
Nobody wants to wade through dense blocks of copy. It’s the Internet,
Just give your page visitors the bullet points that get your selling points
across or use very short paragraphs that efficiently communicate your
message in as few words as possible.
Don’t Include Other Navigational Links
The purpose of your click through page is to get visitors to click through
where you want them to go.
So don’t give them any other options by including links to other pages,
references, and so on. This provides too many opportunities for people to
leave your page and go elsewhere.
<strong>Include AT LEAST Two CTA Links </strong>
People like to believe they have options. By offering them at least two
buttons to click on (that both lead to the same place), it makes them feel
empowered. It also will improve your conversion rate.
You also can include links within your text that appear over or under your
Use Exit Pop-Ups
Use a widget that gives you a pop-up that appears whenever somebody
tries to click to another page besides your CTA. It gives you one last
chance to convert a customer who was already leaving anyway, so why
natural desire to be part of the cool crowd.Use testimonials from clients, logos from companies you do business with
or credible third party organizations, and so on. They aren’t always
necessary on your click-through page, but in some cases they can add
credibility and value to your web pages.
Use Simple Images and Photos
Don’t overcomplicate your page with a lot of different images or a photo
that is too “busy”.
The images you use should complement the content on the page and
support the headline at the same time.
Put Your “Best Stuff” Near the Top
Most people aren’t going to scroll all the way down to the bottom of your
click-through page. So make sure you put your most compelling
arguments, the best benefits and any other top-drawer ammo you have
to convert your visitors up top.
Monitoring the social media marketing landscape is vital to your success.
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Until next time…Live Long and Prosper!