The goal of any successful online marketing program is to get the most
amount of traffic as possible to your website.
By giving away a high-value product for free, you can capture a high
percentage of visitors. This technique is known as “visitor conversion”
because it converts visitors into subscribers once they opt-in to your list.
Generally, traffic can be divided into two types: Paid and free.
Among the most popular paid traffic platforms are:
- Buying ads on Google, Facebook and other popular ad providers
- Buying banner ads that appear on the top, sides and bottom of
popular websites related to your niche
- Buying lists of subscribers from other Internet marketers
Free traffic marketing techniques include:
- Using social media to find people who are interested in your niche and attracting them to your website
- Participating in niche-related forms and chat rooms, social media pages and other locations
- Creating your own blog and writing regularly about your niche topic (always including a link to your website)
When to Use Paid vs Free Traffic Techniques
If you are just starting out, use free traffic methods until you build your
list so it attracts a lot of prospective customers.
This isn’t necessarily a bad thing. Every time you try something new,
regardless of whether it is successful or not, you will have learned
something. And the more you learn, the more experienced you will
There are very few successful online marketers who are also
inexperienced. Most of them have struggled for years, if not a decade or
more, learning through their efforts, including their failures.
The same concept holds true in the real world as well. It would be highly
unlikely that a corporation would hire somebody to be their CEO fresh out
of business school. Even if they did, the value of their stock would most
likely plummet because of investor doubts.
Once you start building revenues, you can then reinvest some or all of
these revenues into paid traffic methods so that you can build your list
even more quickly.
Free traffic methods take longer to gain traction. It can take weeks or
even months before you get the response that provide you with enough
revenues to fund your paid traffic marketing. This is known as getting your
“PhD” – “paying his (or her) dues”.
Paid traffic can provide traffic almost instantly. Using popular platforms as
Facebook Ads or Google Ads, you can get your ads in front of highly-
targeted prospects immediately. So it’s not unusual for you to attract
visitors to your site moments after you launch your paid traffic platforms.
Not All Traffic Techniques Are Created Equal
Some traffic methods work better than others and will bring you results
more quickly. The fastest and most cost-effective traffic generation
- Joint Ventures (Paid)
- Pay-Per-Click, Pay-Per-View and Banner Ads (Paid)
- Social Media/Blogging (Free)
- Forums, Ad Swaps and Safelists (Free/Paid)
Joint ventures are when you and another marketer – usually somebody
who already works within your niche – agree to share the costs of
promotion equally. Both promote the business to their own lists. Profits are
then split down the middle.
Buying Paid Ads
When you buy PPC, PPV or banner ads, you deal with an external ad
broker, such as Facebook Ads or Google AdWords, and pay to have ads
sent to high-target web users.
With PPC, you pay only for those who click through to your pages.
With PPV and banner ads, you pay for a certain number of impressions,
or pages on which your ad will appear.
For more information about improving the profitability of your business,
check out our lead generation system by clicking on this link now.
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