traffic to these pages is essential. But, this traffic means nothing if your
page doesn’t convert. If you’re getting traffic, but not sales, then learn
how to increase conversions on your landing page.You Need to Be Consistent
The first step towards increasing your conversions is to make sure that
you remain consistent. This means that all of your content needs to have
a consistent message and your information needs to remain consistent.
If you include stats or figures in your content, inconsistencies will turn
people away. Always double check any details that you include in the
For example, if you mention at the top of the landing page that your
program has helped 2,000 customers and then mention that it’s helped
3,000 customers in your final call to action, you will lose sales. Consumers
are smart enough to notice these small inconsistencies.
You also need to remain consistent with the tone and style of your
content. Make sure that your content flows in a natural way.
You Need to Narrow Your Focus
Each landing page should have a single focus. You need these pages to
have one, clear message. Don’t try to promote multiple products with one
landing page. Instead, focus on a single item that you want to promote.
You can use cross-selling opportunities further down your sales funnel or
email marketing plan. Your landing page should solely focus on the topic
of your PPC ad campaign.
You should also get rid of any content on your landing page that distracts
from your main message. This includes images and additional forms.
You Need to Create a Sense of Urgency
Creating a sense of urgency is a trick used by successful internet
marketers. This encourages your visitors to take action now, instead of
bookmarking and forgetting about your landing page.
This urgency doesn’t have to directly impact your sales copy. You can
create a sense of urgency with your calls to action and headlines.
For example, let visitors know that this offer is only available for a limited
time. Or, limit the number of customers that can receive this deal. You
could also offer the first so many visitors a special offer.
You Need to Add Credibility to Your Claims
When you make claims, such as stating that your program or product can
achieve specific results, you need to back up these claims with some type
of confirmation. Generally, this comes in the form of customer testimonials
or social proof.
You should include a spot for testimonials or social proof on your landing
page. The typical landing page starts with a presentation of a problem or
issue that you’ll solve. You then describe the advantages of your product
or service. Next, comes the testimonials, followed by the details of your
product or service.
If you haven’t received any positive comments from customers or if you’ve
not yet released your product, you could give away a limited number to
people on your mailing list.
Encourage these consumers to give you their feedback, while mentioning
that their comments may be used in promotional material. You should
then be able to obtain a few testimonials to use on your landing pages.
You Need to Test Subtle Variations
The final tip for increasing conversion rates on your landing pages is to
test subtle variations. This includes different headlines, calls to action,
and your actual sales copy. Though, you should only test one change at
The process of testing these small variations is called A/B split testing. You
create two versions of the same landing page, with one difference
between the two. See which one performs better and use this information
to improve your ability to create effective landing pages.
These tips can help you tweak your landing pages to increase conversions.
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