Building Trust with Social Media

One thing that stands out today in the social media world we live in is that 
it’s important to develop a sense of trust with your followers.

This is especially true for small and medium sized businesses, since the 
amount of trust between business and follower will only serve to build 
customer loyalty.

Trust is essential to building your brand, and even the best marketers in 
the world won’t be able to sell a product without first establishing trust 
with their customer base. They must create stories that offer a connection 
with their consumers.

But how do you go about building that trust?

Use Your Content

Using content is the most reliable method you have for developing trust 
with followers. Create insightful, meaningful content that will provoke 
emotion and establish a connect with your consumers.

Transparency

Followers want to see that you are a real, live person, not a faceless brand 
with which they’re doing business.

They want to see your thoughts and your suggestions and learn more 
about you as a person.

Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your 
consumer base. Show them the real you, and how you arrived at your 
current destination.

Pictures

Pictures are powerful. Consider the previous point and be sure to post 
pictures of your daily life. Followers want to see the real, unfiltered life 
you live.

Share your daily routine with your consumers, on a regular basis so that 
they know who you are and what you’re doing.

Mind Your Manners

Being polite and courteous go a long way. Even though we may not give 
these words a second thought, the person we offer them to will remember
them.

When someone shares your post, make sure you thank them. If you need 
something from someone, make sure you ask them with a please.

Accept Criticism

The harsh reality is that you and your business are going to be criticized. 
It comes with the territory of being truthful. Respond positively to critique.

Allow it to be an opportunity for learning and growth. Don’t be afraid to 
stand up for what you believe, but have an open mind that you might be 
in the wrong. Followers will notice how you respond.

Have Fun

This is social media after all, isn’t it? You’re connect with thousands (if not 
more) of people from around the world in an instant, something never 
before possible in the history of our species.

We have information about anything available at our fingertips. Enjoy what 
you’re doing. Have fun with it!

Be Adventurous

Don’t be afraid to try something new or unique when it comes to your 
social media accounts. It may not work, but followers will see that you’re 
willing to take a chance on something innovative.

Sure you might fall flat on your face, but there’s also the possibility that 
you’ll succeed.

Be Responsive and Respectful

Responding to comments on posts isn’t always the easiest thing to do. 
Some people simply want to watch the world burn. Be respectful to 
everyone.

Sometimes it’s not the easiest thing to do, but it is the right thing. And as 
mentioned previously, followers and customers will see how you react, 
and the correct response now may lead to additional business in the 
future.

Trust is something you earn, not something that’s given. Your followers 
put their trust in you because they see the real you and the way you 
handle everyday life.

Use the trust and loyalty others have in you to develop relationships and 
provide your customers a great experience.

For more information, you can check out DFY’s lead generation system

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Live Long and Prosper!

Talk Soon,

Stan Fuller
StanFullerCoaching.com