One thing that stands out today in the social media world we live in is that
it’s important to develop a sense of trust with your followers.
This is especially true for small and medium sized businesses, since the
amount of trust between business and follower will only serve to build
Trust is essential to building your brand, and even the best marketers in
the world won’t be able to sell a product without first establishing trust
with their customer base. They must create stories that offer a connection
with their consumers.
But how do you go about building that trust?
Use Your Content
Using content is the most reliable method you have for developing trust
with followers. Create insightful, meaningful content that will provoke
emotion and establish a connect with your consumers.
Followers want to see that you are a real, live person, not a faceless brand
with which they’re doing business.
They want to see your thoughts and your suggestions and learn more
about you as a person.
Consumers care less about the money and more about the relationship.
Take the time to develop and nurture the relationship you have with your
consumer base. Show them the real you, and how you arrived at your
Pictures are powerful. Consider the previous point and be sure to post
pictures of your daily life. Followers want to see the real, unfiltered life
Share your daily routine with your consumers, on a regular basis so that
they know who you are and what you’re doing.
Mind Your Manners
Being polite and courteous go a long way. Even though we may not give
these words a second thought, the person we offer them to will remember
When someone shares your post, make sure you thank them. If you need
something from someone, make sure you ask them with a please.
The harsh reality is that you and your business are going to be criticized.
It comes with the territory of being truthful. Respond positively to critique.
Allow it to be an opportunity for learning and growth. Don’t be afraid to
stand up for what you believe, but have an open mind that you might be
in the wrong. Followers will notice how you respond.
This is social media after all, isn’t it? You’re connect with thousands (if not
more) of people from around the world in an instant, something never
before possible in the history of our species.
We have information about anything available at our fingertips. Enjoy what
you’re doing. Have fun with it!
Don’t be afraid to try something new or unique when it comes to your
social media accounts. It may not work, but followers will see that you’re
willing to take a chance on something innovative.
Sure you might fall flat on your face, but there’s also the possibility that
Be Responsive and Respectful
Responding to comments on posts isn’t always the easiest thing to do.
Some people simply want to watch the world burn. Be respectful to
Sometimes it’s not the easiest thing to do, but it is the right thing. And as
mentioned previously, followers and customers will see how you react,
and the correct response now may lead to additional business in the
Trust is something you earn, not something that’s given. Your followers
put their trust in you because they see the real you and the way you
handle everyday life.
Use the trust and loyalty others have in you to develop relationships and
provide your customers a great experience.
For more information, you can check out DFY’s lead generation system
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Live Long and Prosper!