once was because more people are using mobile devices and texting
to communicate with each other.Young people today text and tweet rather than read emails, so a lot of
younger customers don’t even have email accounts, only smart phones
and social media.
While there’s no question that social media, texting, and other
communications platforms are more popular than email, the principles
of email marketing can be applied to practically any format.
So, even if email isn’t as popular as it once was, these same strategies can
help you connect with customers via Google+, Facebook, Twitter, and even
Here are some universal email marketing tips that will help you build your subscription list with plenty of loyal, enthusiastic customers:
1. There’s More to Life than Opt-In Forms
While the opt-in form is one of the best ways to capture contact
information, it’s not the only way. If you already own your own business,
you probably already have a loyal customer base. Why not give them an
incentive to give you their email address by offering special offers,
discounts, or rewards?
You also can invite your social media contacts to join your list and invite
them to recommend you to their social media contacts as well.
Another option is to promote your list in forums and chat rooms, or post
articles or blogs related to your niche subject and include a link back to
your opt-in form in the “About the Author” box.
If you offer your customers something they find valuable to be a part of
your subscription list, then you can grow your list very quickly.
2. Keep On Testing
A/B testing, also known as split testing, is when you send out two versions
of the same email with one slight variation to see which one converts
better. For example, you could send the same email with two different
Or, you could change the Call to Action slightly and record which one gives
you with the best responses. From that point on, you can incorporate the
successful version in future emails and achieve better results.
3. Marketing Only to People Who Want Your Products
It doesn’t do you any good to market to people who aren’t interested in
your products. One way to weed out those who aren’t interested is to use
a double opt-in to make certain that only people who really want to be on
your list are added.
A double opt-in is when you send a second email to somebody who signs
up for your list to confirm their subscription. It eliminates people who
don’t really want to be on your list (and it also helps avoid spam
You can also send another email at some point in the future – such as in
six or nine months – asking your list members to confirm that they want
to continue to receive emails from you.
4. You Can’t Afford to Ignore Social Media
Cross promoting your website on social media platforms like Twitter,
Facebook, and Instagram increases your chances of connecting with your customers.
You can invite people on your subscription list to “Like” your Facebook Fan
Page, follow you on Twitter, and add you to their Google+ Circles, for
This gives you the opportunity to exponentially increase your potential p
oints of contact with your prospective customers.
Check out our lead generation system by clicking on this link now to learn
more about improving the profitability of your business.
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