7 Critical Elements of Skype Marketing
as a social media tool, but it actually is. In fact, Skye actually has
thousands of groups that are formed around a particular topic of interest
to the people in that group.For example, if you are working in the weight loss niche, there is actually
dozens of Skype group where internet marketers who work with weight
loss products can get together to have online interactions regarding their
businesses and strategies.These Skype groups are an excellent way to find out what people in your
niche are talking about, discover hot trends, and explore what the future
may hold for your niche.
Benefits of Skype Conferencing
Use Skype conferencing to keep your ears and eyes open for the best
products and the most successful product creators.
You also can use it to find decent products that for whatever reason are
not selling well, products that have been on the market for so long that
their popularity is waning, or really good products that have been poorly
marketed. All of these products offer an opportunity for you.
Use Skype to Partner with Other Marketers
Reach out to the owners of those products and offer to partner with them
to promote a “new and improved” version of their product.
You can also offer to bundle their product with products you already own
to make a more attractive package that can grow the sales of their products.
Or you can repackage the text-based products into video or audio courses
or something else, using Skype to collaborate to create effective marketing
campaigns.
Skype Group Coaching
Another great idea is to offer to repackage other marketer’s less than
successful products so that they include Skype Group Coaching.
SGC is one of the best ways to interact with other marketers to learn how
to create the best marketing programs and product packages.
A lot of people will buy products just to get the SGC because the
opportunity to learn from other successful marketers via Skype makes it
worth the money.
Bundling with SGC
When you bundle old or underperforming products with SGC, you have the
opportunity keep a product’s revenue stream going long after its
opopularity has waned.
You can sell additional units and also inte
Skype Groups
Skype Groups are one of the most underrated marketing tools on the
internet today. It offers face-to-face contact with people. That’s why you
should always create your own Skype groups as well as frequenting the
ones that already exist for your niche.
Creating your own group allows you to be the group creator, so you have a
certain amount of influence in terms of the topics that are going to be
discussed and the tone and direction that the conversation will have.
Benefits of Being a Group Creator
Plus, as group creator, you have access to a whole array of potential
customers and business partners – or even just other marketers with
whom you can build relationships or exchange advice and stories.
When you create your own Skype group, people who are interested in
the topic that you created are coming to you to participate in your
discussion.
Packaging Your Skype Group
Then, once you create your Skype group, you can offer it as Skype Group
Coaching to add additional value to your products or services. Or you can
partner with other marketers to bundle your Skype group as a SGC add-on
for their products.
If you’d like to have access to even more powerful marketing tips, as well
as a way to generate conversion-ready Internet marketing prospects each
month, click here to learn about my done-for-you system.
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Determining the Perfect Niche for You
As an Internet marketer, determining what niche you want to build your
business around is one of your first decisions. It’s helpful if you know
something about your niche so that you are somewhat familiar with it and
your learning curve is not as steep.
For example, if you are a chicken farmer who has spent the past 20 years
working on an egg farm, you probably don’t want to launch a business
having to do with buying foreign currencies, especially if you have never
traded in Forex in your entire life.
Rather, you probably want to consider capitalizing on your expertise and
working within the poultry niche.
A good place to start is by thinking about your own passions. What sorts
of things fascinate you? What could you talk about for days? If you choose
a passion niche – especially for your first online marketing business – it’s
easy to share your enthusiasm with others.
Do you have a hobby or interest now or have you had one in the past?
Was there a job you had, an educational experience, or some sort of
informal training that you could use as the foundation for building your
expertise?
Benefits of Passion Niches
When you are interested in your niche, it will help to keep you from
becoming bored or frustrated later. But your niche should also be
something your customers are going to want as well.
What you want are niches that have a lot of customers and different types
of products that can be packaged in various ways and priced in the mid- to
high-price range.
Here’s an example: Assume you have always been interested in consumer
electronics, which is an excellent niche. For your first product, you might
choose to promote replacement parts for 3-D HDTVs that cost only $1.25.
While this would be a good product if you are the only seller of those
particular parts after they have been discontinued – because you could
essentially charge anything you like – in any other instance, you would
need to have a huge volume in order to make a lot of money.
Because you want to work in the consumer electronics niche, a better
product might be the 3-D HDTVs themselves.
While they have a much bigger price tag, you could arrange to buy them
through a drop shipper, and each sale could bring you commissions worth
several hundreds of dollars.
Researching Your Niche
Once you’ve selected a niche that you believe has a lot of potential
customers, the next step is to confirm it by conducting niche research.
Measuring the size of a niche market is as easy as going online to see if
there are a lot of competing products already being offered in the niche
you have selected by doing a simple Google search.
Let’s keep our example of consumer electronics.
Go to Google, search “3-D HDTVs” and you will instantly discover
hundreds of competing products within that same niche, meaning you
have hit upon a niche with a huge potential customer base.
The main objective of niche research is to determine if there is a high
demand for the types of products you want to promote.
Visiting these web-based marketplaces can tell you that, because if a
lot of products are being offered in your niche, that means potential
buyers are plentiful.
Evaluating the Competition
To size up your competition, generally the first place to visit is Amazon,
the world’s largest online retailer.
While Amazon is known for selling eBooks for Kindle and other eReader
devices, it actually is the marketplace for practically any type of product
in the world.
So you want to search on Amazon to see what other marketers are selling
that are the same or similar to the product you are considering.
Amazon also provides a lot of data you can use to develop your own
marketing plan even further, such as how many similar products already
are being offered for sale, which are the least and most popular, and the
price range you can expect.
To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.
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4 Tips for Getting the Most from Your Email Marketing
once was because more people are using mobile devices and texting
to communicate with each other.Young people today text and tweet rather than read emails, so a lot of
younger customers don’t even have email accounts, only smart phones
and social media.
While there’s no question that social media, texting, and other
communications platforms are more popular than email, the principles
of email marketing can be applied to practically any format.
So, even if email isn’t as popular as it once was, these same strategies can
help you connect with customers via Google+, Facebook, Twitter, and even
mobile marketing.
Here are some universal email marketing tips that will help you build your subscription list with plenty of loyal, enthusiastic customers:
1. There’s More to Life than Opt-In Forms
While the opt-in form is one of the best ways to capture contact
information, it’s not the only way. If you already own your own business,
you probably already have a loyal customer base. Why not give them an
incentive to give you their email address by offering special offers,
discounts, or rewards?
You also can invite your social media contacts to join your list and invite
them to recommend you to their social media contacts as well.
Another option is to promote your list in forums and chat rooms, or post
articles or blogs related to your niche subject and include a link back to
your opt-in form in the “About the Author” box.
If you offer your customers something they find valuable to be a part of
your subscription list, then you can grow your list very quickly.
2. Keep On Testing
A/B testing, also known as split testing, is when you send out two versions
of the same email with one slight variation to see which one converts
better. For example, you could send the same email with two different
headlines.
Or, you could change the Call to Action slightly and record which one gives
you with the best responses. From that point on, you can incorporate the
successful version in future emails and achieve better results.
3. Marketing Only to People Who Want Your Products
It doesn’t do you any good to market to people who aren’t interested in
your products. One way to weed out those who aren’t interested is to use
a double opt-in to make certain that only people who really want to be on
your list are added.
A double opt-in is when you send a second email to somebody who signs
up for your list to confirm their subscription. It eliminates people who
don’t really want to be on your list (and it also helps avoid spam
complaints later).
You can also send another email at some point in the future – such as in
six or nine months – asking your list members to confirm that they want
to continue to receive emails from you.
4. You Can’t Afford to Ignore Social Media
Cross promoting your website on social media platforms like Twitter,
Facebook, and Instagram increases your chances of connecting with your customers.
You can invite people on your subscription list to “Like” your Facebook Fan
Page, follow you on Twitter, and add you to their Google+ Circles, for
example.
This gives you the opportunity to exponentially increase your potential p
oints of contact with your prospective customers.
Check out our lead generation system by clicking on this link now to learn
more about improving the profitability of your business.
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7 Dirty Words of Internet Marketing
A famous comic - funny man George Carlin – may he rest in peace –
talked about 7 words you can’t say on TV. Well, this article is going to
tackle the 7 dirty words of Internet marketing.
You want to disassociate yourself from these as much as you can,
if you know what is good for you.
Number 7, and one of my favorites, is “buy.” You NEVER want to tell
people to BUY your book or whatever the heck it is you’re selling.
Buying means you’re spending money on it, and people do NOT want
to spend money … on ANYTHING.
So you want to stay away from this word at all costs. Try something like
“claim” or “immediately download.” This will make them think they’re
getting it for nothing.
Number 6 really applies mostly to the IM make money online niche …
“earn.” You NEVER want to tell people that they can EARN money online.
Earning makes it sound like there is work involved. It’s hard to earn. You
want to use words like “passively acquire an income” or something like
that. Make it sound easy.
Number 5 sounds like “earn” but has an extra letter at the beginning. The
word is “learn.” You NEVER want to tell somebody that they’re going to
LEARN something.
Learning is what you did in school and it’s NOT easy. Nobody wants to
learn. They want the info to magically appear in their head as if by some
genie.
Number 4 is something only a dope would use when talking about their
own site. The word is “scam.” When people think of a scam, they think of
something illegal.
And the truth is, almost all scams ARE illegal. This is such a dirty word,
you only want to use it when talking about somebody ELSE’S site. Just
make sure you can prove it, unless you want to end up with a lawsuit on
your hands.
Number 3 is something a lot of marketers just don’t get. It’s “spam.” This
is the bane of our existence. Spammers have made Internet marketers’
lives a living hell on Earth.
Because of spam, we have more regulations than we know what to do with
… all of which only make marketing that much more of a pain in the arse.
Number 2 is “Ponzi.” Remember the old Ponzi schemes from way back?
Well, believe it or not, they are still around and still getting shut down
every single day.
The last thing you want is to be associated with one of these schemes.
There is only one word dirtier than “Ponzi.”
Number 1 may be the dirtiest word in all of Internet marketing. It’s the
one thing that nobody wants to do. They’d rather eat bugs than do this.
The word is “work.” Nobody wants to work.
They just want to sit back, push a button, and watch the money fall from
the sky. So never, under ANY circumstances, put on your website for your
product that the prospect will have to WORK in order to see any results.
Okay, the above was a little fun for a change of pace. However, there is a
lot of truth in what I’ve said. Remember it if you want to be a successful
Internet marketer to avoid these 7 dirty words.
To learn other ways to increase the profitability of your business, check
out our lead generation system by clicking on this link now.
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The Economics to a 6-figure Income…
Getting daily sales means nothing if this isn’t set-up first and
foremost.
The economics of a j-o-b is usually an easy one.
But the “simplicity” of your earnings online can be a bit trickier
for some.
For example:
If you’re applying for a job, they’ll make you an offer.
$25 an hour.
$500 commissions.
$75,000 yearly salary.
And so on…
It’s very cut and dry economics, isn’t it?
You need a certain amount of income to cover your necessary
living expenses, and anything BELOW that, isn’t a viable option
for you and your family.
This same process SHOULD apply to what you’re doing online
as well.
You must ensure you’re able to turn a decent profit for whatever
effort you’re putting into your business.
Otherwise, it shouldn’t be considered as a viable option for you.
Think of it this way:
1. Advertising is necessary in order to automate your business
and find new and consistent buyers.
2. Whatever cost your product or service is, minus the advertising
costs to acquire that customer, is typically your earnings potential,
minus other business expenses.
e.g. $250 to get new customer. $47 sale.
With those economics?
Ouch.
You’re losing money every sale.
Now this is where economics don’t work in your favor.
Of course there’s a simple solution…
If it costs you $250 to acquire a customer, (and you can find out
your exact cost simply by researching the “averages” and testing
things out for yourself) then…
You simply MUST have offers above that price point, right?
The new success standard isn’t, “Whoever spends the less on ads
wins.”
It’s, “Whoever can spend the MOST on ads wins.”
If you’re earning up to $1,000 per sale for example, how many times
would you be willing to pay $250 to acquire a new customer?
As much as you possibly could, right?!
And THAT is how you scale up to 6-figures and beyond.
By working smarter.
Not harder.
Hope this helps.
Many just don’t truly consider the economics of this business.
And so it pays them like a hobby.
A very expensive hobby at that.
If you’d like to get not only up to $1,000 commissions, but up to
$10,000 commissions?
And if it makes sense and seems like a great fit for what you’re doing…
===> Check this 21-step system out today
It starts you off with the economics of your business in mind, so you
can get up to a 6-figure income, part-time.
Plus this allows you to scale your business up profitably and predictably.
Got to run.
To learn more techniques for improving the profitability of your business,
check out The Pre-Built Online Marketing System That Makes Sales for You
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Do You Have a “Success” Mindset?
Do you have a success mindset? Or are you living from one month to
the next…
Unfortunately, most businesses don’t properly plan for the future,
and they don’t build systems to scale.
But we’ve solved that problem.
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You’ll get unlimited access to the hardest-learned lessons that helped
Matt Lloyd go from zero to over $150 million in less than seven years. .
Every new issue includes at least one article teaching you how to create
(or improve) your Mindset, and it’s the only newsletter where you’ll learn
things like:
How to model the “thinking patterns” and daily habits of the world’s
most successful business owners and entrepreneurs…
How to focus your time on high-level activities that grow your
business exponentially…
How to overcome “learned helplessness” and take ACTION…
How to reprogram your mind for success…
And how to set “impossible” goals and achieve them every time.
Marketing is the lifeblood of your business, and this breakthrough
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Inside every issue, you’ll find many ideas, and the right idea or secret
applied correctly could make or save you thousands–maybe even
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Matt Lloyd, the founding editor of MOBE Advantage went from a small
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Along the way, he’s established relationships with some of the world’s
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mindset.
For the next 72 hours, Matt has authorized a special invitation for the
first 100 people who respond to this offer…
To celebrate the launching of this newsletter, he’s offering the first 100
people a free “test-drive” of MOBE Advantage (a $297 value).
But spots are limited, so claim your FREE issue of MOBE Advantage here.
To learn more techniques for improving the profitability of your business,
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3 Steps to Creating High-Converting Headlines
Headlines are the single most important part of any marketing document,
be it an email, a sales letter, squeeze page or paid advertisement. That’s
because the headline is your first and only opportunity to capture the
attention of the prospective customer.
If your headline fails to make an instant, immediate impression upon your
reader, they will stop reading further and probably are lost to you forever.
The best headlines – those that grasp your page visitor by the lapels,
shake them up and refuse to let go – share three common traits.
If you ensure that your headlines always includes these three qualities,
you can attract a greater number of prospects to spend more time with
your copy and enhance your chances of converting them into a long-term
customer, which is the ultimate objective of any marketing document.
Clarity Is King
The first and most important quality of any great headline is that it can be
immediately understood by anybody who is reading it. The more clarity a
headline has, the more appealing it will be to page visitors.
If your headline is in any way ambiguous, confusing, or doesn’t provide a
clear and concise message that can be grasped instantly, it is going to
turn readers away in droves. Clear, easy to understand headlines should
be as specific as possible.
Remember, the people who are landing on your pages or seeing your ads
are looking for solutions and answers. The last thing they want to do is to
spend more time trying to figure out what is meant by an ambiguous or
uncertain headline. Be as clear as you can possibly be.
Headlines Have Two Parts
The most effective headlines have two parts: The headline itself and the
sub-headline, also known as the “sub-head”. One way to think of it is like
this: The headline is the bait that gets the prospect in the door and the
sub-head is what you use to hook them in so they will keep reading.
A clear and concise headline is critical, but by itself it usually is not
enough to fully engage the reader. It needs help – in the form of a
great, informative sub-head that boosts the clarity the reader gets from
the headline.
The sub-head acts to reaffirm the reason why your reader has landed on
your page or looked at your ad in the first place. It should set the stage
for the story your content is about to tell them.
The Best Headlines Include Numbers
There is a whole body of research that proves that people using the
Internet are astronomically more likely to click through on a headline that
includes a number than one that simply includes words.
This has something to do with the way our minds are wired.
Numbers express certainty. They subconsciously tell the reader that there
message expressed in the headline is based on substance and fact, so
people seeking solutions or answers online are naturally more attracted
to headlines that include numbers than they are to just words.
The numbers you put in your headlines can include all kinds of figures,
including percentages, the amount of things on lists, time measurements,
and so on:
Generally, the number will be in the main headline rather than the sub-
head. But the information in the sub-head should support whatever
number you include in the headline.
These three qualities are so widely used that headlines that don’t include
them are often perceived as jarring or off-putting – and usually fail to
convert.
Successful marketers understand what works and what doesn’t, so they
gravitate toward the tried and true in order to maximize their results.
If you keep your headlines clear and to the point, include sub-headlines
that support the primary point of the main headline, and include numbers
to give your headline substance and authority, you can exponentially
increase your conversion rates regardless of what type of marketing
document you are using.
To learn more techniques like these for improving the profitability of your
business, check out our lead generation system by clicking on this link
now.
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Key Components to an Effective Content Marketing Strategy
There’s more to your content marketing strategy than your content. You
can create as much content as you want. But, it won’t get you anywhere
without brand visibility, repeat traffic, social media marketing, and other
factors.
There’s more to your content marketing strategy than your content. You
can create as much content as you want. But, it won’t get you anywhere
without brand visibility, repeat traffic, social media marketing, and other
factors.
The following 5 key components will help ensure that you put your content
to good use. When you spend time or money generating content, you
don’t want it to be wasted. Pay attention to these 5 components:
- Brand visibility
- Website traffic
- Calls to action
- Multiple channels
- Quality content
Brand Visibility
The first component is brand visibility. This includes awareness and
familiarity. When customers see your content, they should be able to
immediately recognize it as coming from your website. The easiest way
to achieve this is with branding.
Your content should include your branding. This means adding your logo,
using the same color scheme that you use on your website, and making
sure that your brand name is prominently displayed.
Website Traffic
You need traffic. Otherwise, how’s anyone going to find your content?
So, the next key component of any content marketing strategy is
website traffic. This includes referral traffic and repeat traffic.
Referral traffic lets you know that people are linking to your content or
talking about it on social media. If you’re not getting any referral traffic,
you need to incorporate social media marketing.
Share links to your content on social media. This should help get the
ball rolling.
Calls to Action
Every piece of content that you create needs a call to action. It doesn’t
matter if this call to action directs the visitor to a product page or to a
lead magnet. The goal is to get them to move onto the next step.
The goal of your content is to get visitors move further along your sales
funnel. If you’re targeting first-time visitors, you’ll want to capture their
email address with a lead magnet. Additional content should offer more
insight into the benefits of using your products or services.
Multiple Channels
Diversify your content marketing strategy. Use multiple marketing
channels to deliver your content. At the base of the marketing strategy,
you should use blogs on your website.
This will help you build backlinks and increase traffic to your site.
Additional marketing channels will help you attract a larger audience.
Take advantage of video marketing, social media, and email as
additional methods of delivering your content.
Quality Content
The final, and most important, component of content marketing is the
content itself. If you want to run a successful content marketing campaign,
the content needs to offer real value to your target market.
Don’t waste people’s time with content that doesn’t inform or educate.
Before creating content, you should decide on the topic. Every paragraph
should contribute to this topic. Don’t stray from your initial message.
If you find that you’ve got more to say or that you begin to discuss
additional topics, then save this extra information for future content.
Your content marketing strategy starts with brand visibility. When people
see your video, a downloadable guide, a blog post, or any other content,
they should immediately connect it with your brand. This builds
recognition and awareness.
You also need to focus on website traffic and calls to action. Make sure
that you use multiple marketing channels. Above all else, focus on the
quality of your content.
Put these tips into action. Revitalize your content marketing strategy by
working on these 5 areas.
If you’d like to have access to even more powerful marketing tips, as well
as a way to generate conversion-ready Internet marketing prospects
each month, click here to learn about my done-for-you system.
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The Four Ps of Marketing
"The aim of marketing is to know and understand the customer so
well the product or service fits him and sells itself."- Peter Drucker
Marketing isn’t easy, and without a proper marketing plan in place, your
company may suffer. The main ingredients for a successful marketing
campaign are the four Ps.
These essential marketing items are product, price, placement, and
promotion. To provide a positive experience for your customers, it is in
your best interest to ensure that each P works with all the others.
It takes a lot of work and effort to determine what customers want and
need, as well as identifying their shopping habits.
Once these steps are taken, you will then need to produce your product,
find the right price point, and promote it. All of these actions must be
taken together to avoid problems.
Let’s explore the four Ps of marketing, determine what they are, and how
they work together.
Product
Your product is the heart of your business. It is near and dear to your
heart, and if you’ve done your homework, it’s something that is unique
to the market, allowing it to stand out from the rest of the competition.
The challenge with any product, however, is remaining distinct and
unique. From a product perspective, it is best if you have a solid
understanding of what customers are looking for in regards to
benefits and features.
It’s also imperative that you learn how they will use your product, that
way you can make sure the product you’re offering fits their wants and
needs.
If the product doesn’t fulfill a need, it won’t be likely that customers will
purchase it. Perform market research to have a good idea of ways
your product will be used.
Price
Of course, your product is only going to sell if you set the appropriate
price point. Your business will want to use production costs, projected
fulfillment, and other key metrics to determine the proper price for your
product.
Make sure you are conveying the quality of your product to customers
when considering the initial amount of your product. At the same time,
do what you can to keep in mind how the price you select, along with
costs of manufacturing and production, will have an impact on your
product in the long-term.
Placement
In today’s market, placement is no longer simply about identifying the
appropriate retailers or best locations. There are now many other channels
and outlets to give consideration when thinking about your product
placement.
Where is the area with the highest foot traffic? Which retailer is showing
growth and expansion? What businesses does it make the most sense
to establish a partnership with?
These are all questions you will want to consider when it comes to product
placement, but you’ll all need to think about the digital aspect of
marketing.
Will you want to have a social media campaign? Ensuring your product is
in a spot which will gain traction and attention in the market is the key to
successful product placement.
Promotion
With the continued growth and immersion of our lives into social media,
it only makes sense to promote and market your product online.
This means that your product marketing needs to be multi-pronged,
something that did not require as much attention in the past.
Nowadays, customers want to see the product first-hand. They want to
interact with it, ask questions about it, get answers about it and learn
more about the brand, all from the comfort of their home.
Provide high-quality videos and content to your potential customers,
and they will reward you with their loyalty.
Take time to understand each of the four Ps and how they can make
or break your marketing campaign. Have a strategy for each ingredient,
and focus on trouble spots that may disrupt a successful product.
Pay close attention to the four Ps of marketing, but also consider other
marketing resources which can accentuate and highlight your product.
For more information on the four Ps and other marketing tips,
subscribe to DFY now!
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Stan Fuller
StanFullerCoaching.com
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The Newsletter for Business Owners & Investors Who Want to Stay on
the Cutting Edge
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Stan Fuller
StanFullerCoaching.com
Stan Fuller: Success Coach
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