Why do you think Sports Illistrated have their swimsuit issue every year?
There’s no way around it: Sex sells. It’s simply the way we are hard-wired
as humans. We are attracted to anything that turns us on or stimulates
our sexual curiosity.
Obviously, this is something that successful marketers have known about
since the beginning of time – or at least the beginning of advertising. If
you want to attract more visitors to your pages, look for ways to ratchet
up the sex appeal – even if your subject matter doesn’t ordinarily lend
itself to being sexualized.
Sexy images are also always a huge draw, especially when they are used
tastefully. Consider what your core audience wants, then give it to them.
Mimic the Most Popular Sites in Your Niche
With Internet marketing, there’s usually no reason to reinvent the wheel.
Conduct a little research to determine what the most successful marketers
in your niche are doing, then steal their best ideas and make them your
Obviously, you don’t want to plagiarize or do anything unethical. But you
can discover the most successful themes and topics and put your own spin
on them in order to capture more visitors. Observe market forces to
recognize what the public wants, then provide them with it.
One of the biggest benefits of the Internet is its global scale and universal
timeliness. Whatever niche you are working in, there are certain to be
hundreds – if not thousands – of other people competing for the same
audience you are targeting.
By giving your visitors content that you would find interesting, focusing on
hot button issues that fans of your niche have strong opinions about,
injecting sex appeal whenever and wherever possible, and stealing the
best ideas from the most successful marketers in your niche, you can
choose topics that draw more visitors to your website.
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Live Long and Prosper!