K.I.S.S. Success Tips

Follow These Email Marketing Tips to Get Your Emails Delivered and Read

Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker.

You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

  1. Don’t Sensationalize the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user’s email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there’s a better chance that the email will either be sent directly to the “Spam” folder or deleted by the user without being read.

The objective is to get the reader to open the email, so your headline has to give them a reason to do so. You want to capture their imagination and engage their interest, but not go over the top. Avoid using exclamation points – especially multiple exclamation points – as well as ALL CAPS and crazy colors because this will most likely tag your email as spam.

  1. Use the Person’s Name, If Known

The greeting is the first thing the reader will see when they open your email. If you know the user’s name (because you either know them personally, they are already on your list, or their name was included on an email list you have purchased) use your autoresponder to insert their first name in the greeting, such as “Dear Paul” or “Dear Sandra.”

Email tends to be less formal than traditional letter-writing, so in most cases using the person’s first name is perfectly acceptable. Using the person’s last name can often seem off-putting, such as “Dear Mr. Stewart” or “Dear Ms. Simpson.” Exceptions would include formal titles such as “Doctor,” “Professor,” or a military title.


  1. Get to the Point

Because emails are less formalized than traditional letter-writing, and because people get so many emails every day, the person receiving your email probably isn’t going to give it much attention. That’s why it is critically important that you get to the point of your email right away, starting with the very first sentence.

In email writing, you have to give the reader a reason to keep reading. Don’t waste time by beating around the bush or trying to build up to your point slowly. You have only a few moments to maintain the reader’s attention, so make the most of it.

  1. Signing Off

Another difference between traditional letter writing and emails is the sign-off. You don’t have to include a formal “Sincerely” or “Gratefully yours.”

Simply ending with your name is perfectly acceptable. Or, if you prefer, you can use an informal phrase such as “Chat with you soon” or “Cheers.”

Following these general email etiquette protocols will increase the chances that the person receiving your email will open it and read it. Make sure the content of your email pushes the person to the action that you want them to perform, such as clicking on a link included in the body of your email.

If your inbox is like mine, you’ll getting hit up at least 10 times a day from different marketing gurus to watch their latest sales videos.

And I know that in most cases, you get some ridiculously over-the-top promise in the video, only to be asked at the end to take out your credit card and buy something.

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# 1 Coach

Stan Fuller
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Personal Development… An Investment Not a Cost…

1-a Jim Rohn Video

Personal Development... An Investment Not a Cost...

I had a very interesting conversation with a prospective student a few weeks ago.

 He was very excited about the prospect of working with me and having me as his Personal Development Coach.

His question and what he wanted to know was what I charged for my coaching sessions.

This is how he frayed his question.  Mr. Fuller I am really into personal development, and I would really like for you to coach me.

However this really sounds expensive, how much will it cost me for your coaching services.

Work Harder on Yourself....

jimrohn work harder.SFC

My response to him was it won’t cost you a single penny. The first thing I need you to do is to change your mindset.

You need to look at it as an investment, not as a cost.

When you invest in your personal development you are investing in you. Improving yourself should never be viewed as a cost: rather it’s an investment.

Invest In You!

I totally agree with Warren Buffett, “The best investment you will ever make is in yourself.”  

#1 Warren Buffett SFC

Let’s take it a little further: One of my all-time mentors the late Jim Rohn,  “Learn to work harder on yourself than you do on your job.

If you work hard on your job you can make a living, but if you work hard on yourself you'll make a fortune.”
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Live Long and Prosper!
# 1 Coach
Stan Fuller
Let's Make It Happen!